Wake up sheeple!
Everyone wonders about the secret to success, thanks to Mando, we finally have the answer. You see, all successful people smell alike, and they smell like Mando Deodorant. Thanks to the power of Mandelic Acid, people are taking control of their body odor and leveraging their odorless-ness into positions of superior influence and power.
Insight: Everybody wishes there were some secret to guarantee success
Audience: Men ages 18-34
Objective: Get young adult men to see Mando as a secret solution to success in love, life, and the workplace.
Art Direction: Bari Elliott
“The stink is not what you think.”
@StankyJim93 is the conspiratorial voice driving our internet culture drenched campaign. Jim spreads the gospel of The Mando Effect via Youtube videos, digital ads, social media posts, and a rabbit-hole’s worth of web content on “his” personal site: theMandoEffect.com
What begins as a theory about deodorant quickly spirals into a larger belief system, positioning Mando not just as a hygiene product, but as the hidden driver behind confidence, influence, and success.
Left: Mockup of Stanky Jim’s own “Mando Effect” website, where most of the campaign lives, a deeply interactive internet site that rewards perceptive browsers with puzzles, audience polls, and digital discount coupons for Mando products.Above: Manic, a Clippy Inspired side-kick and digital assistant that offers sassy commentary and links to the official Mando website. (is he… working for the enemy…?)
Guerrilla Social Media posts
To help divert traffic to “themandoeffect.com” and in turn spread awareness for Mando itself, Stanky Jim will take to the internet spreading the word and occasionally inviting the ire of reddit, twitter, and similar sites.
Pop-up ads
These cryptically enticing retro-styled pop-up ads are designed to bring you into the fold of the “Scent-lightened.”
